Finding the right employees in today’s market is hard and having the right employees is critical to your ability to take care of your customers. When it comes to hiring, social media has been proven to be an effective way to reach candidates you normally wouldn’t.
Did you know that 95% of recruiters use social media to post and promote job openings? So if you’re not, your competitors most likely are, which means they’re robbing you of qualified candidates.
But don’t worry! It’s not hard to get started recruiting on social media.
And we’ve created this guide to help you in using social media for recruitment. Check out some of the best practices below.
Start with LinkedIn
As you probably already know, LinkedIn is a social media site for professionals. It’s where people create professional profiles outlining their past experience and detailing their skillsets. And it’s also the perfect place to find new talent for your business since there are more than 500 million users on the platform.
To have success, you should start by completing your brand page. And make sure you actually complete it.
This is where you can display information about your company’s products, your mission, and company values. You can also post current job openings here as well. That way, when people are looking for jobs and they find your company’s page, it will be complete and give them the full picture of your business.
You can also take a more aggressive approach and search for candidates yourself. To do this effectively, just make sure you use filters. This allows you to search for people in a specific geographic location, by their past company, title, or years of experience. That way, you’re only spending time interacting with people who fit your requirements.
Feature Your Culture: Another Tip for Using Social Media for Recruitment
If you want to take more of a passive approach, consider posting often about your company culture. That way, when people are searching for a new position, they’ll have a favorable impression of your business and want to work for you. Post about company events and parties. Share pictures of projects you’re working on. Talk about the unique benefits you offer and show how they benefit your employees. Doing these things will get you interested applicants organically over time.
Create and Share Videos about Your Business
The companies who are most successful at recruiting on social media know how to portray themselves. They want to come across as professional and reliable.
And one great way to do this is through video.
But, to many companies, creating video is daunting and intimidating. However, it really doesn’t have to be that way! And you don’t have to shell out thousands of dollars to get a professional company to do them for you.
Using your smartphone camera paired with good lighting and a cheap microphone, you can produce great quality video content.
Feature information about your company and the positions you have available. Extra points for adding humor! This will increase the engagement levels.
And if you’d like some help with your human resources overall, let us know. Our team can help.
There you go! Now you have some great tips about using social media for recruitment. Next, it’s time to put them into practice.
Contact the Staff Leasing team today with any questions you may have. We’re here to help!